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AWCSF at the Ladies in the Industry Breast Cancer Charity Luncheon 2018

During Breast Cancer awareness month, we have been able to witness support provided by the professional community. RE/MAX Services has stepped up to this month by gathering the top talent in Real Estate of Palm Beach County in a panel discussion to share their challenges and success in the industry. The event was beautifully colored in pink, starting by the assistant’s attire, following the decor. Royal Palm Polo Club by Toll Brothers, provided a pleasant and luxurious environment with a gratifying feel surrounded by a luminous hall. The panel exemplified how challenges are a part of women’s lives. Four strong women exposed their stories led by David Serle, Broker REMAX/Services. Kynse Leigh, Broker of RE/MAX Dreams a double organ transplant recipient turned her experience into an organization Don’t burry good organs INC. while building a strong career and operating a Boutique Firm in West Florida, that stands out for it’s particular design, thanks to her professional Design background. “You can’t go somewhere professionally that you haven’t gone personally”. Leanna Fruin, Broker of Engle and Volkers, outlines how when personally affected by a close friend’s struggle she went from not knowing to becoming an advocate in a very short time. We need to find ways to help people that shut down. Her dedication and passion are part of her Multi property portfolio expertise. Age or bank account balance are no parameter when learning from Kristin Stampini, RE/MAX Services. In 10 years she has managed to overdo her life from scratch and is currently a top producer with 5 successful businesses. She defines motivation by identifying what you can do to make a difference in peoples lives. The well known Senada Adzem, Douglas Elliman, luxury real estate expert and media contributor with over $1 billion sold joined the panel with great energy and enthusiasm identifying herself as a survivor not a victim of war in Bosnia. Her energy is contagious and glows over with market details of rising activity reflecting the best stats in 10 years for Palm Beach and best in 4 in Miami. A vivid advocate of Boca Raton. “It’s not just the weather, Yes the lifestyle but it’s the tax reform”, when referring to why it is the time to invest in Florida. Her focus and professionalism are eminent. Survivors where recognized through the event with a heartwarming applause by the end of the panel, igniting strength. All profits were destined to Go Pink Challenge at Boca Regional Hospital, for their Breast Cancer Foundation with all proceeds to be utilized for the purchase of technology to provide advanced Biopsy and Mammography. Donations may be done at https://www.donate.brrh.com place “Go Pink Challenge” as the fund and “RE/MAX” in comments. Check out pics from Ladies in the Industry Breast Cancer Charity Luncheon 2018 
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SHE Summit Bacardi 2018 Fort Lauderdale

The Association of Women in Communications South Florida Chapter AWCSF, participated of the S.H.E Summit BACARDI 2018, at Fort Lauderdale this past September 13. What did you miss? An all day session of women empowerment and motivation. Opening Remarks highlighted that this would be learning on the go. Over 500 attendees and a room at its full capacity surrounded by the overwhelming warm ocean breeze. The morning session started with Ashtin Berry, Food and Beverage Activist, who was able to explore the concept of Intersectionality, connoting the need for Interconnectivity and context behind words, uncensored ourselves as part of advocating for others as well as calling men for conversational sponsorship. Intermissions were held by Jennifer Cassetta, Clinical Nutritionist and 3 Degree Black Belt, guiding attendance through different techniques of martial arts and meditation to keep the energy flowing. Power poses are always a thing. Panel discussions included topics such as: Raising Children who value equality, Ascending into leadership- Internal and external Barriers Some interesting facts regarding our finances were presented by Ashley Feinstein Gerstley, Money Coach and author of 30 money cleanse. Providing 3 easy steps to improve our finances: Keep track of all expenses, Pay yourself first, Throw a money Party(not what it sounds like, dedicate time to review your expenses and make it fun) The most aggressive panel and most representative of the events hashtags (#bebrave, #unapologetic, #confident) corresponded to the panel for : Women Disrupting the Status Quo and Changing the World. Shannon Allen, Founder of Grown and Dune Ives, Executive Director of Lonely Whale, were the perfect contrast of how different realities can ignite the passion to overcome and give beyond enough. The strongest content of the event was provided through this talk these are ladies to follow and be inspired by. Shannon reminded us that been the hero suggest that you don’t need anyone, letting people help even in the small things can create a new dynamic. Dune explained that we need to act more like brands to get people to care, we can take the choice to be comfortable or do what is within our means regarding anything. Talk about fear and overcoming it, been able to sell a confidence recipe and be openly insecure, this created an aura of empathy and understanding. Heather Monahan, CEO of Boss in Heels led the panel for overcoming setbacks.
cocktail party
An all together well executed event that ended with a Bacardi happy hour for networking along the ocean front terrace. We are glad to participate in women empowering events and be a part of the offer for the demand of spaces to build together a community of strong individuals. Check out pics from S.H.E. Bacardi Summit 2018 
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AWCSF at TEDxBocaRaton 2018

  At The Association of Women in Communications South Florida we are proud to be part of such a dynamic community, with quality events that showcase local talent both individual and business wise.   With seven speakers from #MIT and seven local entrepreneurs . #TEDxBocaRaton 2018, was a perfect gathering for a passionate group of volunteers seeking to engage in Technology, Education and Design. This was perfectly achieved by the event organization as per their various sponsors: Boca Raton Innovation Campus (BRIC), Farmers Table, Florida Atlantic University (FAU) TECH Runway, Wyndham Boca Raton. Real Memories photography provided a fun souvenir for all attendees.     The night of the event brought a large pouring of rain, that was unable to affect attendance. The event outcome was extremely positive and we could see Erik Mintz (Organizer) running around and taking care of  everything along with Cindy Metzler (partner in venture for TEDx Boca). Diverse speakers had the opportunity to engage with the audience and share their thoughts on several topics such as: Fake News, Failure as a Pass to Reinvention, Fired up amongst other, if you seek to understand their content we encourage to follow @tedxbocaraton on Facebook as videos will be released throughout the following  month. We can only say thank you for all the passion towards our community for bringing TEDx to Boca we understand the commitment and we look forward to TEDx DelrayBeach and what Robin DeLisser has in play for South Florida. Check out our pics from TEDx Boca Raton 2018!
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Instagram Golden Tricks

One more session down. As we continue on the path of women empowerment. Constantly faced with the concept of branding, being able to package and sell a product or service to an audience. With multiple challenges on the journey of figuring out how to create beneficial exposure. Instagram represents a platform with over 1 billion followers, that enclose humongous opportunity. This has allowed a new era of self branded individuals adjusting their skills and passion to an audience online. Special thanks to Terry Michael @terrymichael55 for starting the workshop with a breathing exercise and  the panelists who shared their money making tips. Emilia Andrea Lujan @myvegandaily, Alex De Carvalho @alex_dc, Sharon Gadbois @sharongadbois, Andressa Lopes @iandressalopes. With the moderation of Sarah Caro @scaropr we were guided through several recommendations from diverse perspectives leading to the following golden tips for Instagram feeds,hope you enjoy
  • Keep it clean and simple
  • Use stories, they are great to promote post and create content engagement
  • Ask people to like you and follow you “You can make a lot of money through social media”. Companies hire Influencers to expose their products.
  • Tag yourself and all local companies and follow them
  • For content creation for brands prepare a media kit with a brief of yourself and pictures
  • You will require constant posting to be portrayed at the top of Instagram feeds, takes a lot of work.
  • IGTV provides a great option for instant videos.
  • Giveaways really work, people like to receive free perks, request shares and tags.
  • Companies know when followers are not real. They measure you on sales.
  • You can add up to 30 # on Instagram
Model @iandressalopes recommended as a first step to become brand ambassador to get an edge and be noticed. Place your account information on everything, car, business cards, emails, pictures, etc. Seek trending hashtags to use in your feeds. Wellness and Vegan blogger @myvegandaily recommended to not be scared if not everyone wants to work with you. Make sure to ask a question at the beginning, people love sharing. Business Development Expert @sharongadbois suggests to make sure you measure your engaging not only by likes but direct messaging. This will provide a more meaningful understanding of your audience. Director of Visual Storytelling @alex_dc reminded us not to oversee South Florida’s advantaged views, they are miraculous, use them as a moment to connect yourselves, or follow and be inspired by his daily quotes and captions. The Association of Women in Communications thrives to innovative and provide tools, we hope you are ready to start applying these tips. Recommended Apps Touchnote Planopy Hashtagify me Hashtag Generator Ninesquare Mindsquare Hashtagger Check out photos taking by Susan Barbini of Barbini Photography from Women in Communications: Storytelling with Instagram for Brands.
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Pets Are Worth Saving

We are glad to participate our Women in Communications September networking event honoring the Humane Society of Broward County (HSBC), a progressive, non-profit animal shelter rich with programs and services to aid our community. As a pet mama, (husky girl), I’m thrilled to have learnt of a vibrant organization that has events all year round with the sole purpose of keeping pets home, by educating and providing preventive resources to make successful relationships. Many benefits have been associated to our loved friends, such as stress relief, companion, caring amongst many others. Giving back to their unconditional love is immensely rewarded. Pets Are Worth Saving, (PAWS) is dedicated to providing volunteer and financial support to the Humane Society. Programs include:
  •            Adoptions
  •            Public Awareness Education for Humans
  •            Treatment of Animals
  •            Animal assisted Therapy
  •            Pet loss and grief counseling
  •            Foster care and anti cruelty programs
Can do attitude. Over and over AWC reinstates their vision to empower women through wealth. Establish the correct connections that will lead to increased earnings. There are many reasons to justify why we haven’t. This is the perfect time to fill our Can do attitude. Watch and learn, the humane society has fundraised 545,000 dollars on on the Spirit Walk alone(Walk4animals.com) in 2018. This season they are one to watch and support at:
  •            Upcoming Gala Event on March 2019
  •            Green Golf Tournament
  •            Fashion Show, and don’t forget the walk for animals event.
These aren’t the only ways to participate you may also join the walk virtually, as well as many other in kind donations and or various membership options. This amazing cause was represented by PAWS President Julie Strauch and HSBC, Board Member, Christy Gumberg reminding us there are always ways, to give, volunteer, donate, participate, be a part of. Check out photos taking by Susan Barbini of Barbini Photography from Women in Communications September Meetup Honoring Humane Society of Broward County  
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80 million Alerts

August finalized honoring one of the fastest and most effective programs law enforcement can activate in the critical first minutes of a missing person. A Child is missing Alert & Recovery Program. 80 million Alerts to this day. While breathtaking views at The Blue, Boca Raton Resort reminded us of the serenity of our surroundings this was contrasted by the potential danger of a missing child or elderly person in our community. Learning of these liabilities as a community empowers us to be proactive and take action in the critical first minutes of a missing person case. A Child Is Missing Inc. and law enforcement have a good working partnership. Sherry Friedlander, Founder of this successful Alert Program, started this quest in 1997, serving Law enforcement nationwide,as a FAST response to a time sensitive issue bypassing criteria for an Amber Alert or Silver Alert, optimizing search times and involving surrounding citizens through satellite mapping to target calling ares focalizing efforts based on where the person was last seen. 1,000 alert phone calls can be placed within 60 seconds. This service is 24/7 365 days a year and can assist all missing cases, such as children abducted, wander off, elderly (often with Alzheimer’s/Dementia) college students or disabled individuals. If a person is in need for this service they must approach the Law enforcement authorities as they are the only ones that may initiate the request to A Child Is Missing. Expansion for the search may of jurisdiction to go nationwide if necessary.   Bringing the community together is vital to locating a missing person. You may join efforts by signing up for alerts for mobile devices online at achildismissing.org as well as providing donations and or volunteering time. For further info about A Child Is Missing, Inc. you may call Sharon at 954-763-1288. The Association of Women in Communication, South Florida Chapter was able to engage in an evening of advantageous information.    For more info or media questions please email: Julia Batres  at info@www.awcsouthflorida.org Watch the replay of Facebook Live Women in Communications Honoring A Child is Missing, Inc.
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Women in Communications Sold Out Workshop: How to Pitch the Media

Photo Credit: Janis Buongermino
The line up at the lobby of the Embassy Suites of Boca Raton, was the premonition for an enjoyable session of learning and networking.
“Walking into Women in Communications How to Pitch the Media Workshop” Photo Credit: Janis Buongermino
Following registrations, participants were able to step into the auditorium to head start with The Association for Women in Communication South Florida Chapter President, Tonya Scholz’s warm welcome reminding the association’s goal to empower women (through wealth growth).
Photo Credit: Janis Buongermino
Participants in all areas: Entrepreneurs, Non for profit advocates, Lifestyle and health, Tech & Innovations and Education amongst other fields created a vibrant audience eager to share, network and pitch within their questions to seize opportunity.  
Panel discussion with Q&A from the audience. Photo Credit: Janis Buongermino
Moderator, Emily Taffel-Cohen (founder and co-owner of Mugsy PR), led the conversation by inquiring the panel about: Biggest pitching pet peeves, Best day and time to pitch, Pitches that have stood out, How do YOU prefer to be pitched What makes the perfect PR package and Pay 2 play vs authentic editorial, and others. This allowed to harvest a few general notions throughout the panel:
  • Information must relate to a local concern, involve people, and denote implications to the community.
  • Means of communication prevail within social media and email.
  • It’s all about relationship building, making sure to review the person, do your homework, throw them a compliment.
Dia Ryan (Broadcaster at The New Hits 97.3 of Cox Media Group), encouraged the audience to seek if their product is a great fit to create that symbiotic relationship. Provide a reason why it’s beneficial for both parties remembering demographic, been sincere and genuine. Local local local, people people people, is a must for Marie Speed (Boca magazine/Group Editor JES Publications). The audience was very attentive and adapted the media request to incorporate these tips into their questions at the Q&A sharing new ideas and projects all led by women. Another outline by Pedro Heizer (Managing Editor- The Boca Raton Tribune/online and print), stated that more then send a broad pitch out, personalize your request. Might not make it to print but may be considered for online exposure. Keep in mind that television is always open for last minute stories according to Miranda Christian (Reporter WPTV). If your story revolves around a particular individual and their success, you might not have a lot of options but you are not out of them, Brian Bandell (South Florida Business Journal), voiced their consideration to outstanding profiles. This workshop turned out to be just the fuel any women can benefit from. The AWCSF encourages members and non-members to keep an eye on future events as they are continuously working to provide innovative and pragmatic sessions for all industry communications needs.  For more info or media questions please email: Julia Batres  at info@www.awcsouthflorida.org Watch replay Facebook Live of Women in Communications: How to Pitch the Media      
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Maria Henneberry on the Association for Women in Communications

Maria Henneberry on the Association for Women in Communications