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@AWCSF May EDU Event: How to Pitch to the Media!

@AWCSF May EDU Event: How to Pitch to the Media!

Join the Associations for Women in Communications South Florida Chapter on Tuesday, May 10 @ 6:30 PM EST for the first EDU event via Twitter Spaces & Zoom.

Media Experts from various outlets in South Florida will team up to teach you the fundamentals of making the perfect pitch to get your brand’s story placed in newspapers, magazines, blogs, TV broadcasts, and radio. This hybrid event is FREE for members & non-members!

Our Moderator: 

AWCSF Communications Director. Emily Taffel is the founder of Mugsy PR, a public relations and marketing specializing in creative publicity campaigns and strategic digital marketing consulting. 

Our Panelists: 

*Marie Speed- Boca Magazine

*Raychel Lean – Daily Business Review

*Tekisha Harvey -CannaCurious Magazine

*April Erhard – April GoLightly*

 

WHO: Association for Women in Communications South Florida 

WHAT: @AWCSF May Hybrid Event: How to Pitch to the Media! 

WHEN: Tuesday, May 10 @ 6:30 PM EST – 8:00 PM EST 

WHERE: Twitter Spaces & Zoom.

Join in via

Zoom: https://us06web.zoom.us/meeting/register/tZAsdOyhrzkpHNPAM3Nyezd6d_CEXAvWK3-_

Twitter Spaces: https://twitter.com/i/spaces/1vOxwyVwDjqGB

 RSVP: info@awcsouthflorida.org

Watch the full live stream 👇
 
 
 
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Blog Fundraisers

The Association for Women in Communications South Florida Honor Karyn Turk and Ethan Litman to become Best Buddies Champion of the Year 2019.

A friendly(ish) fundraising competition between a group of champions like Karyn and Ethan. Raise the most money = win bragging rights and a boatload of prizes.

Through 10 weeks of raising funds and awareness for Best Buddies, our Champions will generate countless opportunities for friendships, jobs, and leadership development for people with intellectual and developmental disabilities. At the campaign’s conclusion, we will join together to celebrate each other’s accomplishments, honor the Champions’ collective impact, and name the ultimate Champion of the Year! ~ via Best Buddies International

Karyn Turk nominated for Best Buddies Champion of the Year 2019

South Florida’s very own Karyn Turk, former Mrs. Florida (2016), TV Host, Social Media, Radio Personality, Producer and Actress has set her mind on a new challenge. To become Champion of the year for Best Buddies.

Anthony Kennedy Shriver

Anthony Kennedy Shriver founded Best Buddies in 1989, fomenting friendships among individuals with and without intellectual and developmental disabilities (IDD). He first reached out to his college peers to come together and broaden the experiences that people with IDD could be exposed to. This volunteer movement makes one-to-one friendships possible along with employment, leadership development, and inclusive living for individuals with IDD. 

Karyn Turk and Ethan Litman Best Buddies International to become Champion of the Year 2019

As part of the program, Karen has been paired with a high school student named Ethan Litman. “He is a rock star!” she claims. Someone that is a little bit older than her son and such a great journey. Ethan is instrumental in creating awareness for the program and embraces his differences which converts into a powerful thing. He has aspirations to go into the military. An athlete for the Special Olympics within bowling and track and field. 

It’s not all about giving, this can be selfish as well. Having the opportunity to meet this kid has changed her perspective and this is not about what you give but what you get in return which can be life-changing. 

KARYN TURK – MRS. FLORIDA 2016 U.S CONTINENTAL PAGEANT HIGHLIGHTS

Karen remembers her motivation behind Mrs. Florida she recalls not seen herself as a pageant girl. Her Jewish mother would have been like what are you doing? And the reason to participate was to gain access to an incredible platform that allowed to create awareness towards organizations in need. 

This time her goal is to bring more and more awareness. Best Buddies gives her a purpose, a drive, a goal and a reason to work harder. Being in a contentious media environment, she thrives to focus on what is positive. What can make your life better? 

The IDD community served by Best Buddies includes people with Down syndrome, autism, Fragile X, Williams syndrome, cerebral palsy, traumatic brain injury, and other undiagnosed disabilities

Every little bit counts, a person sent a handbag for her birthday party to auction, by looking into her birthday petition. This is a job to be done in sync, we are all in this together. The idea behind everything is learning how to be inclusive in this world. 

Ethan Litman quote

What makes you a better adult? Been exposed to people with different needs. Best Buddies is a charity over and above. As part of her plan as Champion for this organization, she formulating an increased exposure of the charity to high net worth entrepreneurs.

Karyn Turk’s quote

Some CEO’s within South Florida have no idea of the organization and its program. Our community has the potential to step up. Karen definitely sees an opportunity to raise the bar. 

The Association of Women in Communications South Florida will be supporting Karen and Ethan’s efforts on Tuesday 24, at The Blue, Boca Raton Resort. 

Sunset at Boca Raton Resort

Register for Women in Communications Meetup: Karyn and Ethan to become Best Buddies Champion of the Year 2019

To support Karen and Ethan in their Goals we can donate on the link below https://www.bestbuddieschampion.org/palmbeach/supporting/#karynturk or use the short link: bit.ly/teamkarynandethan

All donations count and may be considered as monetary, In-Kind, Gala Tickets, every little bit counts.

For more information about Best Buddies Champion of the Year Gala https://www.bestbuddieschampion.org/palmbeach/event-details/

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ABOUT BEST BUDDIES INTERNATIONAL:

Best Buddies® is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for people with intellectual and developmental disabilities. Founded in 1989 by Anthony K. Shriver, Best Buddies is a vibrant organization that has grown from one original chapter to nearly 2,900 middle school, high school, and college chapters worldwide. Today, Best Buddies’ nine formal programs — Middle Schools, High Schools, Colleges, Citizens, e-Buddies® , Jobs, Ambassadors, Promoters and Inclusive Living— engage participants in each of the 50 states and in 54 countries, positively impacting the lives of over 1.25 million people with and without disabilities around the world. In many cases, as a result of their involvement with Best Buddies, people with intellectual and developmental disabilities secure rewarding jobs, live on their own, become inspirational leaders, and make lifelong friendships. For more information, please visit bestbuddies.org, facebook.com/bestbuddies or twitter.com/bestbuddies.

About Karyn Turk:

For over two decades, Karyn has worked as a journalist, television producer, host, editor and brand ambassador specializing in business, technology, politics and all things relevant to the modern woman. In 2018, Richtopia ranked her as #200 on their list of Top 250 Most Influential Business Journalists in the World. Karyn also holds the title of Mrs. Florida 2016 and was named one of Florida’s Top Power Women and Influencers in 2015. She has also been featured on the cover of national magazines and has appeared on the show “In Sanity, Florida” and in the award-winning film “Nearly Departed.” She is currently streaming on Amazon Prime Video in “Fake News: A Trump Story.” For more info: karynturk.com

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Blog

The unattended fastest-growing role in all families, 75% are female

caregiver

A $470 billion dollars was the result of unpaid services in 2013, exceeding the value of paid home care and total Medicaid. Right in the ballpark of the Wal-Mart sales of 477 billion. [AARP Public Policy Institute. (2015). Valuing the Invaluable: 2015 Update.]

Approximately 43.5 million caregivers provided unpaid care to an adult or child within 12 months in 2015. [National Alliance for Caregiving and AARP. (2015)

Helping someone with daily needs. Look out for the most common status: Overwhelmed. For years we have overseen the value and lack of incentive for caregivers within all households. Going through a healing process due to illness, injury or disability is not a one-person task, this is surrounded by individuals that facilitate our recovery and sustainability. We are all bound to become a person in need of care or a provider without even been prepared.

Regardless of the process that you require recovery off, the focus will be mainly placed on the individual suffering the illness. But as a primary rule of survival, just as when you hear the flight attendant on every aircraft, one must place the breathing mask on ourselves before helping others. 

How do we assure and support caregivers for the wellbeing of those in recovery? Recognizing their status is very important, providing incentives and motivation could be one. 

Caregivers asking for help will reflect on the care provided to your loved one. Part of being taken care of is the feeling of guilt, having help for providing assistance can reattribute a sense of relief to the person in recovery. Making time for yourself is always overseen, but crucial to providing the best support. 

In our South Florida community, we encounter many exemplary individuals that look after their loved ones.  According to Family Caregiver Alliance *Upwards of 75% of all caregivers are female, and may spend as much as 50% more time providing care than males. [Institute on Aging. (2016). Read How IOA Views Aging in America.] As women supporting women the Association of Women in Communications South Florida (AWCSF), promotes awareness towards this service.

One Life to Live Foundation

One association looking into this matter and focusing on the 5.5 million caregivers caring for former or current military personnel in the U.S* and stressing the fact that 9 in 10 caregivers of veterans are female and 70% provide care to their spouse or partner is One Life to Live Foundation. 

One Life to Live Foundation Founders (Daphnee Uter, Pamela Black, Yolanda Brown and Arie Lewis)

Increased stress or anxiety, sleep deprivation are only a few of the issues they look to support women with. Daphnee Uter, Pamela Black, Yolanda Brown and Arie Lewis former veterans honorably discharged have set their minds on giving back to the support system that allowed them to adapt to their civilian lives. As each gathers different serving stories that affected their well being and families, who they wish to recognize and assure that all caregivers for veterans are supported.

The Association of Women in Communications South Florida will continue to deploy efforts towards our caregivers and their recognition for the wellbeing of their loved ones. 

*(1.1 million post 9/11). [Ramchand, R., Tanielian, T., Fisher, M., Vaughan, C., Trail, T., Batka, C., Voorhies, P., Robbins, M., Robinson, E., & Ghosh-Dastidar, B. (2014). Key Facts and Statistics from the RAND Military Caregivers Study.]

Online Resources:

Caregiver Booklet

https://www.cancer.gov/publications/patient-education/caring-for-the-caregiver.pdf

Caregiver Statistics

https://www.caregiver.org/caregiver-statistics-demographics

One Life to Live Foundation

One Life to Live Foundation, 501(3)C non-profit organization founded in 2019 by Daphnee Uter, Pamela Black, Yolanda Brown and Arie Lewis. Four Women Veterans, realized that most Women Veterans were underserved and caregivers, in general, tend to neglect themselves as they care for others. Understanding the unique needs of Veterans and their caregivers, the Founders decided they needed to be a source of support for positive change among this demographic. A day of respite and retreat to refocus on the individual needs. To learn about self-care and gain a better understanding of what our body requires to maintain a healthy lifestyle is just what caregivers and Women Veterans need. The goal is to raise awareness about Woman Veterans and support caregivers’ Wounded Warriors. For more info: onelifetolivefoundation.com

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Blog

November 2018 Honoring the Brain Bowl Organization

Did you know 5.7 million americans live with Alzheimer’s? Women in Communications November MeetUp Honoring The Brain Bowl Helping always starts with awareness. This past Tuesday, November 27th we were able to gather and learn from the Brain Bowl organizations on how to support this cause that is projected to affect 14 million americans by 2050. This is also represents the 6th leading cause of death in the United States, killing more than breast cancer and prostate cancer. 5th Annual Brain Bowl The Boca Brain Bowl Alzheimer’s luncheon Raises awareness and necessary funding for education, research and treatment of this insipid disease. Their annual luncheon is to be held this coming April 12, 2019 at Boca West Country Club. AWCSF The Brain Bowl Meetup We were happy to meet and share with women with common goals. Our networking for a cause is always an opportunity to give back to the community and expand your network to grow professionally. Check out our pics taking by Susan Barbini, founder of Barbini Photography. Welcome to all the new members of South Florida we look forward to see you on our next event.
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Women in Communications Fall Membership Drive 2018

Women in Communications Fall Membership Drive 109th Anniversary It is the time of the year again when becoming a member is a no brainer. Through out October 1st up until November 30th, new members will be waived from application fees. This is an investment that will empower your career and allow you to connect with like minded women. Allow yourself to be up to date on new trends from different fields such as : Technology, Social Media, Arts, and more. To join, please go to our National’s website,  https://www.womcom.org/content.aspx?page_id=60&club_id=903060  Women in Communications October Meetup Fall Membership Drive 2018 Be a part of our non stop educational programs, accompanied by a strong group of women support. Enjoy our monthly Networking while learning about new ways to participate and get involved within the community through renown charities. Allow us to connect you with your next business partner, employee, client. We thank all attendees for joining us this past Tuesday and hope to see you soon as part of one of our many committees. AWCSF Fall Membership Drive 2018 Check out pics from our Fall Membership Drive 2018 at The Blue, Boca Raton Resort! https://photos.app.goo.gl/EvKMGULg6wwq4Erc7    
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SHE Summit Bacardi 2018 Fort Lauderdale

The Association of Women in Communications South Florida Chapter AWCSF, participated of the S.H.E Summit BACARDI 2018, at Fort Lauderdale this past September 13. What did you miss? An all day session of women empowerment and motivation. Opening Remarks highlighted that this would be learning on the go. Over 500 attendees and a room at its full capacity surrounded by the overwhelming warm ocean breeze. The morning session started with Ashtin Berry, Food and Beverage Activist, who was able to explore the concept of Intersectionality, connoting the need for Interconnectivity and context behind words, uncensored ourselves as part of advocating for others as well as calling men for conversational sponsorship. Intermissions were held by Jennifer Cassetta, Clinical Nutritionist and 3 Degree Black Belt, guiding attendance through different techniques of martial arts and meditation to keep the energy flowing. Power poses are always a thing. Panel discussions included topics such as: Raising Children who value equality, Ascending into leadership- Internal and external Barriers Some interesting facts regarding our finances were presented by Ashley Feinstein Gerstley, Money Coach and author of 30 money cleanse. Providing 3 easy steps to improve our finances: Keep track of all expenses, Pay yourself first, Throw a money Party(not what it sounds like, dedicate time to review your expenses and make it fun) The most aggressive panel and most representative of the events hashtags (#bebrave, #unapologetic, #confident) corresponded to the panel for : Women Disrupting the Status Quo and Changing the World. Shannon Allen, Founder of Grown and Dune Ives, Executive Director of Lonely Whale, were the perfect contrast of how different realities can ignite the passion to overcome and give beyond enough. The strongest content of the event was provided through this talk these are ladies to follow and be inspired by. Shannon reminded us that been the hero suggest that you don’t need anyone, letting people help even in the small things can create a new dynamic. Dune explained that we need to act more like brands to get people to care, we can take the choice to be comfortable or do what is within our means regarding anything. Talk about fear and overcoming it, been able to sell a confidence recipe and be openly insecure, this created an aura of empathy and understanding. Heather Monahan, CEO of Boss in Heels led the panel for overcoming setbacks.
cocktail party
An all together well executed event that ended with a Bacardi happy hour for networking along the ocean front terrace. We are glad to participate in women empowering events and be a part of the offer for the demand of spaces to build together a community of strong individuals. Check out pics from S.H.E. Bacardi Summit 2018 
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AWCSF at TEDxBocaRaton 2018

  At The Association of Women in Communications South Florida we are proud to be part of such a dynamic community, with quality events that showcase local talent both individual and business wise.   With seven speakers from #MIT and seven local entrepreneurs . #TEDxBocaRaton 2018, was a perfect gathering for a passionate group of volunteers seeking to engage in Technology, Education and Design. This was perfectly achieved by the event organization as per their various sponsors: Boca Raton Innovation Campus (BRIC), Farmers Table, Florida Atlantic University (FAU) TECH Runway, Wyndham Boca Raton. Real Memories photography provided a fun souvenir for all attendees.     The night of the event brought a large pouring of rain, that was unable to affect attendance. The event outcome was extremely positive and we could see Erik Mintz (Organizer) running around and taking care of  everything along with Cindy Metzler (partner in venture for TEDx Boca). Diverse speakers had the opportunity to engage with the audience and share their thoughts on several topics such as: Fake News, Failure as a Pass to Reinvention, Fired up amongst other, if you seek to understand their content we encourage to follow @tedxbocaraton on Facebook as videos will be released throughout the following  month. We can only say thank you for all the passion towards our community for bringing TEDx to Boca we understand the commitment and we look forward to TEDx DelrayBeach and what Robin DeLisser has in play for South Florida. Check out our pics from TEDx Boca Raton 2018!
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80 million Alerts

August finalized honoring one of the fastest and most effective programs law enforcement can activate in the critical first minutes of a missing person. A Child is missing Alert & Recovery Program. 80 million Alerts to this day. While breathtaking views at The Blue, Boca Raton Resort reminded us of the serenity of our surroundings this was contrasted by the potential danger of a missing child or elderly person in our community. Learning of these liabilities as a community empowers us to be proactive and take action in the critical first minutes of a missing person case. A Child Is Missing Inc. and law enforcement have a good working partnership. Sherry Friedlander, Founder of this successful Alert Program, started this quest in 1997, serving Law enforcement nationwide,as a FAST response to a time sensitive issue bypassing criteria for an Amber Alert or Silver Alert, optimizing search times and involving surrounding citizens through satellite mapping to target calling ares focalizing efforts based on where the person was last seen. 1,000 alert phone calls can be placed within 60 seconds. This service is 24/7 365 days a year and can assist all missing cases, such as children abducted, wander off, elderly (often with Alzheimer’s/Dementia) college students or disabled individuals. If a person is in need for this service they must approach the Law enforcement authorities as they are the only ones that may initiate the request to A Child Is Missing. Expansion for the search may of jurisdiction to go nationwide if necessary.   Bringing the community together is vital to locating a missing person. You may join efforts by signing up for alerts for mobile devices online at achildismissing.org as well as providing donations and or volunteering time. For further info about A Child Is Missing, Inc. you may call Sharon at 954-763-1288. The Association of Women in Communication, South Florida Chapter was able to engage in an evening of advantageous information.    For more info or media questions please email: Julia Batres  at info@www.awcsouthflorida.org Watch the replay of Facebook Live Women in Communications Honoring A Child is Missing, Inc.
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Women in Communications Sold Out Workshop: How to Pitch the Media

Photo Credit: Janis Buongermino
The line up at the lobby of the Embassy Suites of Boca Raton, was the premonition for an enjoyable session of learning and networking.
“Walking into Women in Communications How to Pitch the Media Workshop” Photo Credit: Janis Buongermino
Following registrations, participants were able to step into the auditorium to head start with The Association for Women in Communication South Florida Chapter President, Tonya Scholz’s warm welcome reminding the association’s goal to empower women (through wealth growth).
Photo Credit: Janis Buongermino
Participants in all areas: Entrepreneurs, Non for profit advocates, Lifestyle and health, Tech & Innovations and Education amongst other fields created a vibrant audience eager to share, network and pitch within their questions to seize opportunity.  
Panel discussion with Q&A from the audience. Photo Credit: Janis Buongermino
Moderator, Emily Taffel-Cohen (founder and co-owner of Mugsy PR), led the conversation by inquiring the panel about: Biggest pitching pet peeves, Best day and time to pitch, Pitches that have stood out, How do YOU prefer to be pitched What makes the perfect PR package and Pay 2 play vs authentic editorial, and others. This allowed to harvest a few general notions throughout the panel:
  • Information must relate to a local concern, involve people, and denote implications to the community.
  • Means of communication prevail within social media and email.
  • It’s all about relationship building, making sure to review the person, do your homework, throw them a compliment.
Dia Ryan (Broadcaster at The New Hits 97.3 of Cox Media Group), encouraged the audience to seek if their product is a great fit to create that symbiotic relationship. Provide a reason why it’s beneficial for both parties remembering demographic, been sincere and genuine. Local local local, people people people, is a must for Marie Speed (Boca magazine/Group Editor JES Publications). The audience was very attentive and adapted the media request to incorporate these tips into their questions at the Q&A sharing new ideas and projects all led by women. Another outline by Pedro Heizer (Managing Editor- The Boca Raton Tribune/online and print), stated that more then send a broad pitch out, personalize your request. Might not make it to print but may be considered for online exposure. Keep in mind that television is always open for last minute stories according to Miranda Christian (Reporter WPTV). If your story revolves around a particular individual and their success, you might not have a lot of options but you are not out of them, Brian Bandell (South Florida Business Journal), voiced their consideration to outstanding profiles. This workshop turned out to be just the fuel any women can benefit from. The AWCSF encourages members and non-members to keep an eye on future events as they are continuously working to provide innovative and pragmatic sessions for all industry communications needs.  For more info or media questions please email: Julia Batres  at info@www.awcsouthflorida.org Watch replay Facebook Live of Women in Communications: How to Pitch the Media      
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Maria Henneberry on the Association for Women in Communications

Maria Henneberry on the Association for Women in Communications